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The Purpose of our Brand Guide

Imagine if every school, department or employee at �鶹��ý���� had a different view of the University and created a different image to represent the institution. What would that look like? What would the perception of �鶹��ý���� be? Would �鶹��ý���� be easy to remember? Would it stand out? Or would it be lost in the clutter of conversation?

�鶹��ý���� is an environment for academic excellence. Our brand guide enables us to create the association and shape the perceptions of �鶹��ý���� in the minds of others. Every brand element within this guide helps to convey �鶹��ý����’s commitment to fostering academic achievement, enriching the lives of our students and advancing their educational endeavors. How we engage and communicate with our stakeholders is essential to building brand awareness and increasing brand equity. This is why we have a brand guide.

Everything you do, everything you say, every brochure or web page you provide content for makes you a brand ambassador. Consistency in communication strengthens �鶹��ý����’s identity and image. Support �鶹��ý���� in building its brand by following the guidelines presented on this website.

What is in a Brand?

What comes to mind when you hear the word apple? Do you think fruit or the technology giant? What’s the difference between hearing the words running shoes and Nike? In both cases, the difference is branding.

Chances are, you’ve had experiences with these universally known brands, each of them producing distinctive memories or feelings within you.

The same holds true for �鶹��ý����. These experiences can range from seeing a billboard to living on campus as a �鶹��ý���� student; seeing the �鶹��ý���� “S” on a uniform or hearing a commercial radio spot; learning from our distinguished faculty or visiting the Noyes Arts Garage of �鶹��ý����.

Word of mouth is a powerful branding tool. Every time someone in the community talks favorably about the University to a friend, neighbor or relative, the name of �鶹��ý���� is getting out there. Our brand is the promise and expectation that resides in the minds of those who connect with �鶹��ý����.

Why is branding important?

The world is full of choices. Colgate versus Crest, Wrangler versus Levi. Toothpaste is just toothpaste and jeans are just jeans, right? Try convincing a long-time brand loyalist to switch. You’ve got an uphill battle because brand loyalty runs deep. Good branding creates that allegiance. So how do we create and build brand allegiance for �鶹��ý����? Why is �鶹��ý����’s brand identity important? Because the choices in higher education are numerous and we need to stand out.